At the moment, Jeroen is working on a freelance basis, doing assignments both in the field of visual storytelling and product design, but always interested in new opportunities.
Me
In 2013, Jeroen finished his master Integrated Product Design at the faculty Industrial Design Engineering of the Technical University in Delft. As an industrial designer, he likes to solve problems, design and communicate solutions. During his time as part-time freelancer, industrial design student and an educative internship, he learned to analyze problems and solutions, translating the first into the last. Visuals always proved to be of great value, whether a product idea had to be communicated or a problem had to be clarified. Wether the problem requires product design, story design or just visual communication/storytelling, Jeroen loves to apply his drawing skills in converting your blurred vision into a clear horizon.
At the moment, Jeroen works on a freelance basis, doing assignments both in the field of visual communication and product design, but always interested in new opportunities.
Vision
Products should be used to enrich the users life. Therefore, its function and meaning are of utmost importance. Products should distinguish themselves through uniqueness. It should be more attractive, be easier to operate, be innovative, fun, challenging and something the user is proud to have. The world does not need more similar products. Products should have raison d’être (reason for existence) and it is up to the designer to give the product this right (reason). Whenever the product is a service, a product or an infographic, it should really appeal, so that the user is proud and comfortable to own, use and show it.
Visual communication
Using visual communication, Jeroen converts complex information into an understandable and clear story that can be explained using drawings. Often metaphors are used to clarify the content. Also, important elements are enlarged to show the focus within the drawing (or information). Visual images are used to make it easier for people to relate to the story and allow people to reproduce the story easier, passing on the information to others. Science has proved that a persons memory of a story is increased by 27% when images and text are combined.
Visual communication can be used to clarify and spread (complex) information, visions, strategies, (company) structures, in brainstorm sessions, visual notetaking, in live sessions, during events or to make storyboards.
Product design
In the direction of product design, he applies his drawing skills to visualize the problem, context and solution and to collaborate with the customer and help the customer to collaborate with him. An analytical approach is used to find a user-centered solution. He likes to find that extra unique or innovative element that gives character to a product, whilst maintaining a professional and customer-minded view on manufacturability and costs.
Highlights
Experience and knowledge was gained during an internship at IDESO design consultancy in Cape Town, South Africa, a research project for Empower Generation in Bachauli, Nepal, a graduation project at Damen Shipyards and setting up a freelance business.
Ir. Jeroen van der Liende
Noordeinde 38D
2514 GJ Den Haag
Feel free to visit some time for a cup of coffee.